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Customer Focused Sales and Marketing
| Course Code: | 2029 |
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| Dates: | On a date of your choice |
| Venue: | TBA |
| Course Fees: | Available on application |
| CPD Credits: | 6 hrs |
Also available to be run in-house to discuss your requirement contact us on 01327 858292
or e-mail info@ctp.uk.com
Customer Focused Sales & Marketing Course Outline
This course is different from any other!
By combining the secrets of top sales and marketing executives, it will change your thinking about how you approach your clients. You will learn how to engage with them better and use the power of persuasion selling to sell MORE. It demonstrates how to use a customer focused sales & marketing approach in your dealings, communication and service to your client in a way that gets results. This workshop is beyond ‘selling techniques’.
Who should attend?
If you are regularly in touch with your clients either in a sales or customer services role then you are probably an expert in your field or experienced in your industry and want to enhance your skills in a customer facing way. You just want to understand your clients better and know how to sell more to them - in a no-nonsense, practical way!
How delegates will benefit
This workshop is designed to help you:
 Become more customer focused
Understand the marketing process
Identify target markets
Know why new products/services are suitable for specific customers
Use the power of persuasion in selling to your target market
Sell more!
Training Approach
This highly enjoyable, inter-active workshop will get you engaged immediately! It will stimulate what you already know, and re-position your thinking and attitudes. When you think differently, you will do differently – and the benefit will start to apply immediately.
Your Tutor
See the Profiles of our Management Development Tutors
Programme Outline
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Session
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Content
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General Principles
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- The Elevator speech
- 3Cs – Customer, Company, Competitor analysis
- 4Ps – Product, Pricing, Place, Promotion
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| Who is your customer? |
- Defining your target market
- Understanding their needs
- Segmentation
- Identifying customers for specific products or services
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| Branding |
- Creating your competitive advantage
- FAB – Features, Advantages and Benefits
- USP – unique selling proposition
- Creating the image that tells the story
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| Establishing the need |
- Getting your market to want what you’ve got
- Skilful questioning
- Power of persuasion
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| Making the Proposition |
- Establishing common ground
- Creating a relationship of trust
- Guiding to “Yes”
- The take-it-away principle
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| Closing the sale or opening the relationship? |
- How to sell more – more products, more often, to more people
- Setting the strategy
- How to make it happen
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Money Back Guarantee
Corporate Training Partnerships offer a unique money back guarantee on all training courses.
We guarantee our training workshops or your money back. If you are attending a CTP event and are not satisfied by lunchtime of the first day, simply turn in your training materials and you will receive a full refund.
Attend one of our courses; then implement and use the strategies that you will learn and if you do not see measurable, tangible results in your performance then we do not deserve to keep your money - we will give you a full refund
Contact us to book now or to discuss your requirements as this course is also available in-house.
Call us on 01327 858292 or e-mail info@ctp.uk.com
Corporate Training Partnerships - Practical Support: Dynamic Delivery
Booking
If you are interested in booking this course, or if you have any questions, please call call us on 01327 858307.
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