Direct Marketing that gets results
| Course Code: | |
|
| Dates: | On a date of your choice |
| Venue: | At a location of your choice |
| Course Fees: | Available on application |
| CPD Credits: | 14 |
Also available to be run in-house, to discuss your requirements contact us on 01327 858292
or e-mail info@ctp.uk.com
Direct Marketing That Gets Results Course Outline
This Direct Marketing course gives a comprehensive introduction to how to run your own direct marketing campaigns. It gives you a step-by-step guide to the fundamental elements of direct marketing.
The workshop covers the essential skills necessary for anyone with the responsibility for direct marketing -- seeking new business, writing sales letters, producing and sending out ‘mailshots’ of any kind. The session will focus on the secrets of good copywriting, on salesmanship in print, and on the essentials of testing. All participants will develop an understanding of the disciplines of Direct Marketing, and how to avoid wasting the marketing budget. All the new concepts will be immediately usable.
Who should attend?
Anyone who has little or no experience of direct marketing and needs a broad—but thorough—understanding of what it is (and what it is not), what it can achieve and how to go about it.
How delegates will benefit
Having completed this course you will:
Understand the essential steps in a direct marketing campaign:
Targeting
Presentation
Testing
Media selection
The marketing plan
Evaluation processes
Training Approach
You will learn by active participation during the seminar through the use of the training materials, seminar manual, group exercises, and practice. Numbers should be limited, so that every delegate can receive personal attention. This is a big subject and much to be covered in a single day, so the pace will be fast, and the focus practical rather than theoretical.
Your Tutor
See the Profiles of our Management Development Tutors
Programme Outline
|
SESSION
|
CONTENT
|
Direct marketing
|
- What is it?
- What it can achieve within the marketing mix
- How it differs from advertising & sales promotions
- How it can encourage new customers to try & buy again
- How it can deliver complex propositions to a selected audience
|
| Developing the strategy |
- Developing a DM strategy in tandem with your existing sales, marketing and advertising objectives
- How does it all fit together?
|
| Designing the campaign |
- Campaign Planning
- Defining and setting the objectives
- Forecasting, costing and budgeting
- Telesales, Letters, Email campaigns
|
| Campaign calculations |
- What response to expect
- Break-even calculations
- Looking at payback - ROI
- When to expect a profit
- Maximising your campaign investment
- The value of a client – lifetime value (LTV)
- Which clients make the most money for you
|
| Testing |
- Why we test
- Rules and techniques
- Reliability of results and test controls
- Sample sizes and the laws of probability
|
| Creative input |
- Planning creative work
- Creative communication design
- Writing for results
- Avoiding pitfalls
- Why offers wok in b-2-b and consumer markets
|
Money Back Guarantee
Corporate Training Partnerships offer a unique money back guarantee on all training courses.
We guarantee our training workshops or your money back. If you are attending a CTP event and are not satisfied by lunchtime of the first day, simply turn in your training materials and you will receive a full refund.
Attend one of our courses; then implement and use the strategies that you will learn and if you do not see measurable, tangible results in your performance then we do not deserve to keep your money - we will give you a full refund.
Also available to be run in-house, to book or discuss your requirements contact us now on 01327 858292
or e-mail info@ctp.uk.com
Corporate Training Partnerships - Practical Support: Dynamic Delivery
Booking
If you are interested in booking this course, or if you have any questions, please call call us on 01327 858307.