The Secrets of Powerful Copywriting
| Course Code: | 2031 |
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| Dates: | On a date of your choice |
| Venue: | TBA |
| Course Fees: | Available on application |
| CPD Credits: | 6 hrs |
Also available to be run in-house, to discuss your requirements contact us on 01327 858292
or e-mail info@ctp.uk.com
The Secrets of Powerful Copywriting Course Outline
Powerful copywriting turns everyday marketing material into powerful pieces of communication. This course is designed to help you write promotional material and direct mail that gets results and enhances your company’s image. It will take you step-by-step through the fundamental aspect of copywriting. You will learn to distinguish between benefits and features and how to shape your message to your specific audience.
The course focuses on sales letters, press ads, press releases, websites and brochures, and will help you to break free of the self-interest trap that causes readers to lose interest. It explains the sequence of persuasion and guides you in identifying key messages that will be relevant to your readers.
Who should attend?
This workshop is aimed at you if you're a middle-level executive wishing to write more effectively, or if you write promotional material for your company. It will be of benefit if you're responsible for new business development, sales promotion and PR, or marketing if you write your own brochures, ads and sales letters. You’ll come away with the essential career boosting skills you need to write with confidence and panache.
How delegates will benefit
By the end of this workshop you will be able to:
 Use classic copywriting models
Target your audience
Think more creatively
Adapt and establish a corporate copy-writing style
Focus on benefits and not features of your products/services
Write powerful sales letters, better press releases and brochures with impact
Understand the principles of writing for the web
Throughout the course you will have the opportunity to have your writing assessed by a professional copywriter.
Training Approach
This immensely enjoyable, totally inter-active workshop will give you a lot of personal attention. Numbers are strictly limited for maximum one-to-one engagement. You will learn by doing, through group exercises and practice.
Your Tutor
See the Profiles of our Management Development Tutors
Programme Outline
| Session |
Content |
| Copywriting |
- Defining the copywriter’s role
- What makes good copy
|
| Copywriting rules and methods |
- Writing as you speak
- Different styles for different needs
- Action copy vs. information
- Add structure throughout your copy
|
| Persuasive copy |
- Emotion vs. reason
- Process of persuasion
- Words that work
- Structure
|
| Pinpointing a message |
- Writing for an audience
- Features and benefits
- Plain English
- The hook
|
| Application – Sales copy |
- Prospecting letters
- Sales letters
- The opening paragraph
- The all-important P.S.
- Long copy vs. short copy
- Call to action
|
| Application - Promotional material |
- Layout & typography
- Headline matters
- Making it relevant
- Features, attributes, benefits
|
| Corporate image |
- What is your company’s image?
- Adapt and establish a corporate copy-style
|
| Application – Press releases |
- Finding the angle
- Structure
- Quotes
- Getting your press release published
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| Application - Writing for the web |
- Adapting the principles of copywriting for the web
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Money Back Guarantee
Corporate Training Partnerships offer a unique money back guarantee on all training courses.
• We guarantee our training workshops or your money back. If you are attending a CTP event and are not satisfied by lunchtime of the first day, simply turn in your training materials and you will receive a full refund.
• Attend one of our courses; then implement and use the strategies that you will learn and if you do not see measurable, tangible results in your performance then we do not deserve to keep your money - we will give you a full refund
Also available to be run in-house. To book or discuss your requirements contact us now on 01327 858292
or e-mail info@ctp.uk.com
Corporate Training Partnerships - Practical Support: Dynamic Delivery
Booking
If you are interested in booking this course, or if you have any questions, please call call us on 01327 858307.
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