Marketing and Sales

Marketing and Sales

Direct marketing that gets results The secrets of powerful copywriting Customer focused sales and marketing Effective negotiation skills Foundation in sales Excellence in sales Business-to-business sales Persuasive presentations Consultative selling techniques White Papers Talent Management and Succession Planning Articles and Fact Sheets When your body speaks louder than you Search our Open Courses directory for more training courses for Sales and Marketing Professionals         Course Information

Marketing

Often seen as the key to success, the areas of marketing and sales need people who are alert to the outside competitive world, the critical shifts in the economy as well as the capability of their company to launch and support new products.

There are classic techniques to achieve great marketing results and when we are approached for help the first question we ask is, who is your customer? The answer is often revealing, not just for us but for our client. In the retail area this is normally clear but as a longer chain of suppliers deliver each segment of the end to end process, increasingly less so. In the wholesale markets the inetermediaries and end users of your services need to be considered.

We are not marketing consultants but are in the business of training the skills and knowledge needed to design products, beat the competition and create a marketing strategy. Our unique positioning also allows us to embed an approach that takes account of the FSA's Treating Customers Fairly (TCF)  initiative.

Sales

Selling in the financial services market can cover anything from negotiating complex terms with major corporate clients to a single sale of a simple product over the telephone. Our approach incorporates the standards set by the Financial Services Authority in a positive way.

No matter what the circumstances there are some fundamentals about selling that appear in all of our training: -

• planning and research before the approach
• a two-way conversation, listening more than speaking
• dealing properly with valid objections
• making sure the solution is right
• closing the sale at the right time

Managing a Regulated Sales force

Sales people can raise their game considerably when they are led by managers who can help them reach their potential. Our sales management programmes can improve a whole team's sales performance. At the same time we can train in the Supervisiory policy you have adopted to satisfy the Training & Competence standards.

Contact Corporate Training Services to discuss your sales training requirements now on 01327 858 292 or email us on info@ctp.uk.com

Corporate Training Partnerships - Transforming Talent