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When marketing their products, Banks, Building Societies and other Consumer Credit businesses in the UK need to ensure compliance not only with FCA Principles for Business and SYSC but also several different sourcebooks (BCOBS, MCOBS and CONC), regulatory guidance and various industry and general advertising codes of conduct as well. While the FCA is intent on driving its good conduct agenda, the regulator wants firms to move away from a checklist approach towards a more general understanding of the need to make communications clear, fair and not misleading. On top of that, though, the regulator has imposed quite specific rules mainly in areas that it considers higher risk, notably on the consumer credit side.
Making extensive use of CASE STUDIES and EXAMPLES, this practical workshop will equip Marketing and Compliance professionals in Building Societies, Retail Banks and Consumer Credit firms with an understanding of how the FCA rules work in relation to financial promotions and the impact on financial advertising and customer communication.
Specifically, attending will help you:
If you have responsibility for creating or approving advertisements and other customer communications in a Building Society or Retail Bank, this workshop will help you understand and comply with regulatory expectations. Firms gain real business benefits from sending people from their Compliance and Marketing areas.
This workshop uses a combination of trainer input, knowledge sharing with interactive syndicate work and case studies.
Topics covered may include but are not limited to: