Financial Promotion for General Insurance and Protection Products

Background & Objectives

The last ten years have seen a huge growth in regulatory interest in general insurance sales. Financial promotions have received very uneven scrutiny since 2005. Yet, both the FCA and the Advertising Standards Authority are watching this area, looking for what may be a breach of their favourite rule here: clear, fair and not misleading. 

Making extensive use of examples, this focused half day seminar will explore the key areas that Marketing, Compliance and Risk managers need to watch out for in the non-investment insurance space.

Specifically, attending will help you:

• Review the impact of regulatory developments and priorities on financial promotions, including the Consumer Duty and the FCA's new social media guidance
• Update and refresh your knowledge of the relevant conduct of business requirements
• Examine the application of the rules in key and high-risk areas
• Recognise the similarities and differences between promotions and other communications
• Check the effectiveness of your procedures
• Understand how the rules impact the internet and digital media
• Consider how you can evidence that your promotions present fairly what you are offering

Who will benefit?

This course will be of value to Compliance, Risk, Legal and Marketing specialists, as well as Senior Managers with oversight responsibility for Compliance, Marketing and Corporate Communications in firms offering general insurance and protection products.

Training Approach

The course programme will comprise a blend of trainer presentations, group discussion, practical examples and case studies. There will be ample opportunity for questions, experience sharing and networking. All course materials will be provided.